Saab Appliances is an Australian electrical appliance company that has experienced strong growth and continues to further its position within the competitive electrical appliance market. The company’s origins commenced over 20 years ago when it first produced circuit boards and other electrical components for major brand suppliers.

SAAB Appliances subsequently diversified into the area of maintenance and servicing general household electrical appliances. With this array of valuable experience, the company was able to pinpoint problems associated with these appliances and in turn, create a range of Superior Products based on consumer needs and market demand.

SAAB Appliances was first introduced to the retail market through a small range of toasters and kettles under the name Bellè. Following positive feedback and continued customer satisfaction, Bellè has broadened its electrical appliance range to encompass all areas of the home.

Our success comes from our commitment to quality, pricing and performance. Market leadership in the small appliance sector is testimony to our ongoing commitment.

CORPORATE STRATEGIES

SAAB Appliances currently sells its product range using versatile corporate branding strategies, structured to the needs of our retail partners.

We believe that our strong market position is a result of our well-known brand names, the quality and innovation of our product offerings and our strong relationships with retailers and consumers alike.

IDENTIFIABLE AND SELECT BRANDS

SAAB Appliances collaborates with retail partners to ensure that they are able to capture their consumer needs with an exclusive and innovative range of products. Our own identifiable brand, Bellè, is now exclusively retailed through the Big W national retail chain.

SAAB Appliances is currently in the process of identifying and developing select brand names such as Da Vinci, Bravo and Powerbeam that will satisfy consumer demands.

SIGNATURE BRANDS